Don’t Waste Your Money!

Advertising for tenants can be expensive in more ways than you think.  Last fortnight we wrote about how tenants can find a great property manager.  This fortnight, we’ll answer a common question of property investors with a vacant home:

Where do you find great tenants?

There are several options available to make it known that your property is available.  Below, we’ll list them as well as their pros and cons.

Gumtree

Akin to online classifieds, Gumtree is a smorgasbord of products for sale but does not specialise rental property advertisement.  You can sell almost anything – even the wedding dress of a cheating wife.  Yes, it really happened and we have shared a link at the bottom of this blog if you care to read about it, along with 17 other really weird things people have advertised.

The assumption from many prospective tenants is that listings on Gumtree will be private rentals, making owners a prime target for those who are unable to rent through an agency due to poor references.

Agents see through the hard luck stories and stick to qualified references.  Private landlords who advertise on Gumtree are often compassionate, naive and keen to secure a tenant which can expose them to risk of being taken advantage of.

Noticeboards

Little pieces of paper pinned to a board –  easily removed and/or scribbled on.  This is one of the most ineffective ways to find a tenant.  It’s free and it should be – very rarely does it work.

Newspaper Advertisements

Digital media has all but wiped out print media completely.  It’s expensive, especially if you want to add photos.  And it’s gone as soon as the fish and chips need a wrapper.  Least value for money and short-lived.

Facebook

It’s no secret that, after starting as a home-based business 3.5 years ago, we used Facebook to its fullest potential to gain exposure.  It was a relatively inexpensive form of advertising and, as the business gained traction, our clients and tenants shared their experiences with us, which helped to grow our business further.  As much as it’s been a wonderful medium, and one we still use to this day to complement our marketing campaigns, it’s not the be-all-and-end-all to finding tenants.  Nobody goes to Facebook specifically to find a property.  Prospective tenants may passively stumble across an ad and decide that what they see is good enough to move, but it’s not common.

For Rent Signs

We do see these up from time to time, sometimes with agencies, sometimes for private rentals.  If your home is not on a busy road, the exposure from people driving by isn’t enough and you are hoping that somebody is keen enough to try and find a spot to pull over to grab the phone number off the sign.  You also become a target for vandalism of the sign, and possibly a break in of the home.  Minimal cost is not worth the risk

Rental Lists

Definitely still popular but if this is all your agent is doing, you are missing out on the thousands of people who are looking on line and who can’t be bothered driving from place to place, finding a park and grabbing a single-photo blurb of your property.

Realestate.com

They cornered the market many years ago and it worked.  Realestate.com delivers more enquiries than any other.  The con – it’s expensive when you consider the up-front cost.  The pro – it works and is therefore cheaper in the end.

When all is said and done, you get what you pay for, or more to the point – you don’t get what you don’t pay for.  A longer vacancy period as a result of trying to save money on advertising inevitably costs far more in the long run.  Getting a free tenant through a free advertising medium can also cost you more if they don’t turn out to be the avid gardener and law abiding citizen they promised you they were.

There is 1 final option but only available to property investors who have employed a proactive property management agency.

Working a Database

A proactive agent will ensure that they build a reputation that makes prospective tenants choose to rent through THEM, and not just rent your property.  They will have a database of people they have previously worked with to send your property out to before it hits the open market.

A proactive agent will meet a quality prospective tenant and qualify their needs and requirements and think about what else may suit, what may be coming up that isn’t yet listed.

 

Experience the Welcome Home Rentals Difference

At Welcome Home Rentals, we have tenants who specifically want to rent with our agency.  Why?  They know that we treat them with respect – take a look at our Facebook reviews from many tenants who have been pleasantly surprised to find that we care about them, too.

We work actively within our current tenant pool, and those prospective tenants who have enquired previously with us.  If one of our amazing current tenants tells us they want to move, we give them first option of what is coming up at the end of their lease.  It makes sense to hold onto wonderful tenants who are already familiar with what we expect.

As a result of the musical chairs game that we play, we have saved many of our clients any fees at all for advertising and delivered tenants with proven rental history with our agency.  A bird in the hand is better than 2 in the sky.

If you have a property that needs quality tenants, call us on 5481 5185 or email kylie@welcomehomerentals.com.au

 

 

As promised, for those wondering about the cheating wife wedding dress, you can read about it here

http://www.news.com.au/finance/business/other-industries/weirdest-gumtree-posts-that-went-viral/news-story/c0e2977c3aafa9602d18abd0d56e50b4

 

 

Be Careful Who You Rent Through

Are you sick of agencies who treat you like garbage because you’re a tenant?  Do you feel like a second class citizen because you are renting?  Don’t just find the right property, find the right property manager.  Here are 6 things all great tenants should look for:

Advertising Addresses

There’s nothing more annoying than seeing a home that looks fantastic but it doesn’t say where it is, especially if you need to consider school catchment areas.  Rather than have your time wasted waiting days for a response, look at the agents who advertise the address.

Quality Photos and Lots of Them

Properties with photos on sideways, only 1 photo of the outside, dark and dingy pics – there are plenty of bad advertisements out there.  If the agent doesn’t care about how the property looks online, it begs the question, “will they care about the house once you move in?”  Having lots of photos (and good quality ones) makes it much easier to check out the home BEFORE you view, again saving you precious time.

Attitude

The attitude you receive from an agent when looking for a property can be a very good indication of what they will be like to have as a property manager.  A great agency will be pleasant, helpful and generally happy to be at work.

Inspection Times and Bookings

Not everybody has the luxury of being able to skip out of work for half an hour to look at a property during business hours and most people do not want to wait for 2 days to receive a call back about booking an inspection.  The internet is 24/7 and booking inspections are also available 24/7 with some agencies.  The agents who use Inspect Real Estate will show a blue BOOK INSPECTION button.  With Welcome Home Rentals, you can even book Saturday inspections right from your phone or computer.

Applications

Do you really have the time to fill out a different hand written application for each agency?  Probably not which is why you should look for an agent who accepts on line applications as well.  These are completed through 1Form via realestate.com and can be repeatedly used for different properties and different agencies.  Fill it out once and you’re done.

Quality of Properties

Properties can sometimes need a good clean, or perhaps a repair or two prior to leasing.  If you’re viewing a property and the place is filthy, make sure you ask the agent if it’s being bond cleaned.  You should be moving into a spotlessly clean home.  Also watch out for agents who list anything.  If it’s a dump now, chances are it will stay a dump.  Agents who care, do not allow properties to become rundown and unappealing.

Experience the Welcome Home Rentals Difference…

Many agents promote themselves to property investors, forgetting how important tenants are.  At Welcome Home Rentals, we recognise the key role our tenants play in our business and we ensure that we provide a high level of service to these wonderful people including:

Detailed Entry Condition Reports

We spend in excess of four hours in a home, carefully documenting everything and taking in excess of 800 photographs to protect our tenants from bond claims on something they didn’t do.  Many agents skip through a home in an hour, writing a mere one line and taking very few photos.  Later on, the big scrape up the wall that was there is blamed on the tenant.  You shouldn’t have to spend hours completing an entry report.  That is the agents’ job!

A Dedicated Maintenance Manager

We are the only agency in Gympie that has a dedicated manager for repairs so it’s no wonder that our tenants have items fixed so quickly.  We also have the Maintenance Manager app, available on your smartphone, making reporting maintenance fast and ensuring you are kept up to date with where the request is at.

Homes That Are Looked After

We don’t manage dumps.  If we wouldn’t want to live there, we don’t expect that you will either.  We are very selective about which properties we manage and we hold our owners to high standard.  Upon signing up a property, we have our owners agree to carrying out repairs quickly once reported.

Guaranteed Call Backs

We not only promise a return call within 4 business hours, we deliver!

Early Lease Renewal Offers

We contact the owner 2 to 3 months before your lease expires and seek instructions for renewal.  Once we get the green light, we contact you and offer the new lease.  If you decide you would like to move, you get first pick of our upcoming properties. Yes, we will actively look for something that you want!

A Happy Agent

We have a reputation for being kind and helpful and that’s for one reason… We are happy to be at work.  Check out our Facebook and Google Reviews to read what other tenants have to say about us.

https://www.facebook.com/pg/welcomehomerentals/reviews/?ref=page_internal

 

Thinking of sacking your agent

Why Most Property Managers Are Evil Bitches… And How to Make Sure Yours Isn’t

When I get time to, I read.  I read emails, lots of them, I read Facebook posts and complaints about property managers. “She declined me for a property even though I’ve got great references.” Liar!